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Hi there! this is

Karthik

Selvaraj

Design Manager Creative Specialist Product Designer UI UX Expert Problem Solver

About Me

I’m a Product Strategy and Design professional with over a decade of experience shaping ideas into successful digital products.

My expertise bridges design thinking, business growth, and product strategy, helping companies scale products that truly connect with people. Having worked across PropTech, SaaS, and AI-driven platforms, I focus on aligning design and strategy to business impact – from identifying market gaps to defining product roadmaps and driving cross-functional execution.

Core Skills

  • Product Strategy
  • Product Roadmapping
  • Go-to-Market Planning
  • UX & Product Design
  • Stakeholder Management
  • Data-Driven Decision Making
  • Product-Market Fit Analysis
  • Design Thinking
  • Agile Collaboration
  • Business Growth Planning
  • Customer Experience Optimization
  • SaaS & PropTech Platforms
  • 3D Interactive Systems

Education

Bachelor of Engineering (B.E.) – Electrical & Electronics Communication

Anna University, India – 2008

Recent Roles

Product & Business Operations Head

ABOSS Technologies | Nov 2025 – Present · Freelance (Madurai, India / Dubai, UAE)

  • Leading product strategy and execution for Aboss CRM, a multi-industry CRM platform, starting with a Travel-focused CRM.

  • Defining product vision, roadmap, and core CRM workflows including leads, enquiries, automation, and customer lifecycle management.

  • Overseeing business operations, go-to-market planning, and cross-functional coordination to drive product adoption and scalability.

Founder & Product Strategist

Eclipze | Jan 2021 – Present · Remote (Bangalore, India)

  • Founded a design consultancy delivering product strategy, UX, and branding solutions.

  • Directed end-to-end execution for digital, eCommerce, and 3D product platforms.

  • Key Project: Led design and development of Johnson Lifts 3D Cabin Configurator with Bahwan Cybertek, enhancing B2B sales engagement and automation.

Brands that shaped Eclipze journey

Product Design Manager

GNB Tech Software Solutions (Global Noticeboard Group) | Jan 2016 – Sep 2024 · Hybrid (Chennai, India)

  • Led design strategy for multiple UK-focused PropTech and SaaS products.

  • Delivered end-to-end UX and product flows aligning business goals with user needs.

  • Collaborated with cross-functional teams to improve usability and adoption.

Project Manager / Content Developer

3DM Engineering (Learn Engg & Infoplus Technologies) | 2011 – Sep 2015 · Chennai, India

  • Led a multidisciplinary team of 40 members, including 2D and 3D artists, content writers, and animators, to produce high-quality engineering and diploma-level educational videos.

  • Collaborated with professors and subject experts to design visual learning content that simplified complex mathematical and engineering concepts.

  • Managed full project lifecycles – from planning and script creation to production and final delivery – ensuring accuracy, creativity, and academic alignment.

  • This experience strengthened my foundation in team leadership, content design, and visual storytelling, paving my path toward product design and strategy.

Tools & Technologies

Recent Project : Johnson Lifts 3D Cabin Configurator

Client: Bahwan Cybertek (for Johnson Lifts)

Role: Product Strategy & Design Lead

Team Strength: 8

Duration: 3 Months

Overview

Johnson Lifts wanted to move beyond static brochures and bring interactivity into their sales process. We developed a 3D Cabin Configurator that lets customers visualize lift interiors, customize finishes, and instantly generate PDF proposals – creating a faster and more immersive sales experience.

Challenge

Traditional brochures made it difficult for clients to visualize lift interiors, leading to slow approvals and repetitive design discussions.

The goal was to digitize and simplify the sales journey with a high-fidelity, real-time 3D interface.

Approach

  • Defined MVP and workflows with Bahwan Cybertek and Johnson Lifts.

  • Designed the full user flow – lift type, ceiling, flooring, mirrors, and panel options.

  • Partnered with 3D & Unity teams for realistic visual fidelity and smooth performance.

  • Built an Admin CRM panel to manage assets, pricing, and instant proposal generation.

  • Completed delivery within 90 days using an Agile sprint model.

Outcome

  • ⏱️  Reduced approval time from days to minutes
  • 🎯  Replaced brochures with interactive 3D visuals
  • 💼  Increased sales conversion by 40%
  • 🤝  Adopted by 20+ Johnson Lifts sales teams across India

Tech Stack

Unity 3D • Blender • ReactJS • NodeJS • AWS • Figma • Adobe CC

Result

The configurator turned a traditional sales workflow into a digital-first experience, helping Johnson Lifts engage clients faster, close deals more effectively, and strengthen their brand image as a modern, tech-driven company.

Other Works